New 69BC was created from a simple belief - that skincare should understand our skin, our climate, and our stories. Inspired by ancient beauty rituals and the world of Cleopatra, our products are made slowly, thoughtfully, and with love, so your routine becomes a quiet moment of care rather than a task.
Each ingredient is chosen with intention. Each formula is crafted to comfort, heal, and glow softly - just like beauty once did. This journey is personal, heartfelt, and deeply rooted in respect for the past while embracing the present.
Skincare should feel calm.
It should feel real.
And it should always feel like you.