Privacy policy

Effective Date / Last Updated: September 24, 2025

At New69BC (operated by Auram Beauty Care Pvt Ltd), your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with our services.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect


We may collect the following types of personal information to process your orders and improve your shopping experience:

a) Information You Voluntarily Provide to Us:

  • Contact details including your Name, Email Address, and Phone Number.
  • Shipping and Billing addresses required to fulfill deliveries.
  • Account credentials (username and password) if you register on our store.

Note on Payments: All payment information (Credit/Debit Card numbers, UPI IDs, Net Banking details) is entered directly into secure, certified third-party payment gateways. New69BC does not store or have access to your private payment or credit card details.

b) Information Collected Automatically:

  • IP address, browser type, device type, operating system, and pages visited.
  • Time spent on the site and referral sources.

Cookies and Tracking Technologies: We use cookies, web beacons, and pixels to enhance your browsing experience, remember your cart items, and analyze site traffic (e.g., via Google Analytics). You can control or disable cookies through your personal browser settings.

2. How We Use Your Information

We use the data we collect solely for legitimate business purposes, including to:

  1. Process, package, and fulfill your product orders.
  2. Provide reliable customer support and respond to your queries.
  3. Send transactional updates (order confirmation, tracking details) via SMS, WhatsApp, or Email.
  4. Send marketing or promotional communications, provided you have explicitly opted in (you can opt out at any time).
  5. Detect, prevent, and mitigate fraud, unauthorized transactions, or security issues. Comply with statutory legal obligations and tax requirements in India.

3. How We Share Your Information

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We only share your information with trusted partners necessary to run our e-commerce business:

  1. Logistics & Delivery Partners: (e.g., Blue Dart, Delhivery) to deliver your physical orders.
  2. Payment Processors: Secure, PCI-DSS compliant third-party payment gateways to safely handle transactions.
  3. Analytics & Infrastructure Providers: (e.g., Google Analytics) to optimize website performance.
  4. Legal Requirements: We may disclose your information to law enforcement or regulatory bodies if required by applicable Indian laws or judicial orders.

4. Data Security & Encryption


We implement stringent technical and organizational security measures to protect your personal data against unauthorized access, loss, or misuse.

SSL Encryption: Our website uses secure socket layer (SSL) technology to encrypt sensitive information (such as personal profiles and login details) during transmission. All URLs run securely via https://. While we utilize industry-standard practices to protect your data, please be aware that no digital transmission or storage method can be guaranteed 100% secure.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the transactions you requested, maintain accurate corporate and tax accounting records, resolve disputes, and enforce our terms of service.

6. Your Rights

Under Indian data protection standards, you have the right to:

  1. Access, review, or request a copy of the personal data we hold about you.
  2. Request the correction or updating of any inaccurate or incomplete personal information.
  3. Request the deletion or removal of your personal data from our active customer databases (subject to legal or accounting retention mandates).
  4. Withdraw consent at any time for promotional or marketing communications.

To exercise any of these rights, please contact our privacy desk directly at care@new69bc.com.

7. Third-Party Links

Our website may contain links to external third-party sites (such as social media platforms or external payment modules). We do not control and are not responsible for the privacy practices, tracking methods, or content of those external platforms.

8. Children’s Privacy

Our store and cosmetic products are directed toward adults. We do not knowingly collect personal data from individuals under the age of 18. If we discover that a minor has provided us with personal information without parental consent, we will delete that data immediately from our systems.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect shifts in our operational practices or legal regulations. Any revisions will be published directly on this page with an updated "Effective Date." We recommend reviewing this policy regularly to stay informed.

10. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or how your personal information is handled, please contact our Grievance Officer:

Brand Name: New69BC

Corporate Entity Name: Auram Beauty Care Pvt Ltd

Customer Support Email: care@new69bc.com

Customer Support Phone: +91 8882430800

Physical Business Headquarters: 6A Ground Floor, Najafgarh Road, Karampura Industrial Area, New Delhi, 110015